KRUNK represents a mixture of leading + break through bands & electronic DJ’s / producers in India.
Venue programming was a natural progression to the madness. With direct access to some of the biggest international talent, an enviable roster and an ability to draw upon artists all across the country – KRUNK has entered into tie ups with multiple partners to handle their music programming requirements, some as monthly and weekly residencies, some as exclusive KRUNK programmed events and even some corporate driven initiatives. KRUNK curates and hosts monthly & weekly properties at venues like Bonobo (Mumbai), Blue Frog (Mumbai & Delhi), TLR Cafe (Delhi), Out of the Box (Delhi), Zook (Delhi), Opus (Bangalore) and Bacchus (Bangalore). In 2011, KRUNK hosted over 50 pre-parties over a span of 45 days all across the country for NH7, the largest alternative music festival in India.
KRUNK has massive international outreach as well, with multiple partnerships in place to spread their Godzilla size footprint all over the world. This includes a strategic tie up with Outlook Festival, Croatia, the biggest bass and reggae music festival in Europe, as the official brand ambassadors for Asia and to conceptualize and host the India pre parties leading up to the festival. KRUNK also has long term ongoing partnerships with the British Council, Concerts Norway, Allianz Francais as well as Max Mueller Bhavan.
Promo / PR:
KRUNK is also one of the most visible, widely followed promoters in India, with a panoramic PR plan that encompasses traditional media like radio, newspapers, magazines & music publications, and also new media platforms like Facebook, Twitter and an ex- clusive mailing list of itinerant followers. Taking the game one step higher is innovative guerrilla marketing techniques like postcard flyers, graffiti teasers, sticker campaigns, contest giveaways besides pre & post event promotions like artist interviews, podcasts of mixsets from events, video documentaries, short video promos and tag-able photo galleries.